If you are having a hard time keeping your content up to date, we can assure you that you are not alone. It takes a certain level of creativity and intention to keep up with the content trends. It can be extremely overwhelming to take this on by yourself. While you may know what you do and why you do it, you can find yourself blocked while trying to convert that information into fresh content so we figured we’d help you out. Check out our short list of how to keep your content fresh and at the end of it, you may even discover a way for us to help you out.
Hire a photographer
Of course this is at the top of our list. Hiring a photographer is part fun, part functional. A fun shoot is a great way to establish and confirm your brand voice but you can also use all of your images in your content. Diversifying your looks also gives you a lot of content to play with at any given time. Plan ahead for your photoshoot by thinking through some of the content you want to present over the next month or two. Think about the seasons, promotions and campaigns, or important dates you have coming up. Pair these with your outfits and session props and you’ll have content for weeks.
Reuse old content
Reusing old content can be a debatable move but for most, it is beneficial to repurpose your content in different ways. For example, you can use a few paragraphs from a blog post and turn it into a newsletter. Or the main idea from a campaign can be used for a social media post caption. You don’t have to spend months and months spinning your wheels. You can create new content once or twice a week and then fill the gaps with content you’ve created in the past. Don’t be afraid to repeat yourself every now and then or say the same thing in different ways.
Create evergreen content
Evergreen content is content that can be used at any time; no matter the season. This means, despite whether it’s a big holiday or a dead season, you can keep your content fresh while also maintaining a strong brand voice. One of the easiest ways to do this, is to think of various themes within your brand. What do you care about? Who is your target audience and what are things they may need from you? While asking yourself these questions (and others) you can create content that translates.
Use a planning tool like Planoly
We have a secret for you, you don’t always have to be glued to your phone 24/7 in order to keep your content updated. There are tools like Planoly and so many others where you can schedule out your content ahead of time. The only downside to this, is that you have to take a little time to actually create ahead of time. One pro tip, whenever you get a bit of inspiration, take a moment to jot something down or even add to your planning tool in the moment. Before you know it, you’ll have a few posts already built up.
Social Media Content Services
Hire a professional to help you with content services. Sometimes it’s difficult to think through weeks of content on your own. Hiring someone else to do the creating for you not only saves you time but in some cases, it can save you the energy you need to run your business. If you aren’t sure whether or not content services are for you, take a look at our digital marketing services and check out some of brands who trust us to develop and share their content.