Brand Development
Build a Brand That Means Something.
Your brand is more than a logo. It is the story people understand, the feeling they associate with your organization, and the visual identity they learn to recognize.
Our Brand Development process brings strategy, messaging, and visual identity together to create a brand that looks good because it means something. Through a collaborative six-week process, we work with you to define how your brand should look, sound, and feel, then translate that direction into a cohesive identity designed to grow with you.
Why Strategic Brand Development Matters
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Start with Strategy
Before we design, we work to understand your organization, audience, goals, positioning, and what you need people to understand about your brand. -
Create Connection
Your messaging, voice, colors, typography, imagery, and visual identity should work together to create an experience your audience can recognize and connect with. -
Tell a Story
We don’t develop visual elements in isolation. The strongest brands have meaning behind the mark. We develop the messaging, symbolism, and brand story alongside your visual identity so each element has a reason for being there. -
Build Consistency
Your final brand system gives you the tools to show up cohesively across your website, social media, marketing, presentations, print collateral, and other brand touchpoints.
Starting at $4,500
What’s Included in Brand Development?
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- Brand Strategy + Personality
Brand discovery, positioning, personality development, and creative direction. - Messaging + Brand Story
Core messaging, voice and tone, brand story, symbolism, and supporting brand statements. - Logo + Visual Identity
Primary logo, secondary logo variations, brand mark, typography, color palette, and supporting visual elements. - Brand Guidelines
A centralized guide outlining how your new visual and messaging system should be used. - Branded Collateral
Select collateral pieces established within your project scope to demonstrate and begin implementing your new identity.
Starting at $4,500
Brands we’ve developed
Branding FAQ
Our Brand Development process typically takes six weeks from kickoff to final delivery. The process is divided into three two-week phases: Brand Discovery + Direction, Brand Identity + Story, and Brand System + Application. Timely feedback and approvals are important to keeping the project on schedule.
A logo is one visual representation of your organization. Brand Development looks at the bigger picture, including your personality, messaging, voice, story, typography, colors, symbolism, visual identity, and how those elements work together. Your logo is an important part of that system, but it is not the entire brand.
We meet three times throughout the engagement. Our Kickoff + Discovery Call establishes the strategic and creative foundation. Our Brand Messaging + Voice + Symbolism Call helps us develop the meaning behind the identity. Our Final Brand Review + Collateral Direction Call brings the complete system together and establishes how it will be applied.
We typically provide 2-3 brand concepts.
Yes. Not every organization needs a completely new identity. During discovery, we evaluate what is currently working, what is no longer serving the organization, and which existing elements may be worth retaining or evolving.
Yes. Messaging is part of our Brand Development process because we believe your visual identity and your story should support one another. We explore your brand story, voice, core messaging, and symbolism alongside the development of your visual identity.
Brand Development includes up to 5 collateral established in your project scope. This may include items such as business cards, social media templates, stationery, presentation materials, or other applications relevant to your organization. Additional collateral can be added to the project for an additional investment.
Our six-week Brand Development process starts at $4,500. Your final investment may vary based on project complexity, stakeholder needs, additional collateral, or services outside the standard scope.
We require a non-refundable 33.3% deposit to reserve your project start date, with additional payments scheduled throughout the engagement.
Your project includes the revision rounds and deliverables outlined in your agreement. Additional concepts, revisions, collateral, or services outside the approved scope can be added at our current design rate.