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Questions that
Need Answers

Anything new can have the potential to be intimidating. We don’t want that. We want you to feel confident about your decision to work with us. Here are some questions that have come up with some of our other clients.

Have more questions? Contact us via e-mail.

BRANDING

What is brand strategy and why is it important?

Brand strategy is the heart of your business identity. It’s more than visuals—it’s the roadmap that guides your messaging, sets your tone, and positions you uniquely in your market. We start by defining your purpose, values, and ideal client—and use that to build a brand that truly connects.”

What’s the difference between a logo and a brand?

A logo is just one piece of your puzzle—it’s the visual mark. But your brand? That’s your story, tone, experience, visuals, and mission. Together, they create a memorable impression that stays with your audience.

How do you develop a brand that resonates emotionally with customers?

We dive into your why—your values, voice, and who you serve. Then we build visuals and messaging that match emotions people already feel. It’s about creating real human connection, not just pretty design.

How long does it typically take to design a logo?

A logo design can take anywhere from 4-6 weeks, which would include any other design collateral included in your branding package.

What is the typical investment?

Our pricing for branding starts at $1,500.00 for a single logo design, but recommend our complete branding package for $2,500.00 to include branded collateral.

We require a non-refundable deposit of 33.3% at the time of booking.

*Our pricing is re-evaluated every 6 months, so please fill out our begin services form to get more accurate pricing for your project.

DIGITAL MARKETING

What is digital marketing?

Digital marketing is how we use online tools—like social media, email, SEO, PPC, and content—to help your brand get noticed, connect with the right people, and measure results in real time.

Why is digital marketing important for my business?

Digital marketing is no longer optional—it’s essential. Google has shifted its focus over the years toward rewarding content that’s truly helpful and human-centered. Their Helpful Content Update now favors pages written for people, not just bots, while core updates and the older Hummingbird algorithm prioritize clarity, user experience, and searcher intent.

This means if your brand isn’t showing up on social, in search, or in inboxes with genuine value, you’re losing ground. Our strategic digital marketing ensures your brand is seen and trusted—at exactly the moments that matter, with content and messaging designed to resonate and perform.

How do you measure success in digital marketing?

We focus on the metrics that show real impact—website traffic, conversions, engagement, and email open rates. But success isn’t just numbers. We also pay close attention to what your audience is saying—like when content comments spike, UGC (user-generated content) increases, or followers tag you in their stories.

Each month, we combine data with real client feedback to fine-tune strategies, strengthen connections, and make sure both measurable results and meaningful conversations are happening.

What mediums are considered in your Digital Marketing services?

Social Media Management, Online Marketing Campaigns, and E-mail Marketing are all considered digital marketing.

Can I see examples of your past marketing work?

Absolutely! View our digital marketing-specific case studies here.

What is the typical investment?

Our Digital Marketing Strategy starts at $550 as a one-time investment, which includes a full roadmap and 12 customizable templates to help build momentum️⃣. From there, our ongoing packages begin at $1,200/month, tailored to your goals and scope.
Plus, our Email Marketing services start at $350—whether that’s a standalone campaign or part of a broader digital plan.

We believe in clear, upfront pricing and work closely with you to align strategy with your budget and impact targets.

Learn more about all of our Digital Marketing pricing here.

CONSULTING

What is a business consultant, and why would I need one?

A consultant is a strategic partner who brings fresh perspective, experience, and clarity. If you feel stuck on growth, strategy, or making tough decisions, we guide you forward with proven frameworks—on a flexible basis, without adding a full-time hire.

What type of consulting to you do?

We offer hands-on, results-driven consulting tailored to your needs—whether you’re launching a new brand, refreshing your marketing strategy, or optimizing your online presence. We dive deep into your goals, challenges, and budget to create a customized plan.

How do I know you’re the right fit?

We’re a close match if you’re a small to midsize brand ready to grow, value collaboration, and want tailored, strategic support. We’re not just advisors—we treat your goals as ours, and we love sharing case studies to show exactly how we’ve helped similar clients.

What can I expect during a consulting project?

We will decide the number of hours needed based on your specific problem by asking strategic questions about your goals, audience, and current challenges. Then set a cadence and support you in working through those problem areas, while providing notes after each session.

What is the investment for consulting services?

Our consulting rate is $375/hr.

GRAPHIC DESIGN

What types of graphic design services do you offer?

We create everything from logos and print collateral to social media graphics, digital ads, signage, and presentation decks. Whatever visual you need to tell your brand’s story, we can design it with purpose and polish.

Do you provide printing options?

We can design any graphic to print in any format, but we do not print. We do have preferred venders for print and can facilitate printing for $75 per project.

What if I need a rush job?

Need it fast? Depending on the project, we will consider rush projects, but may apply additional rush fees.

Do you charge hourly or by project?

We typically price by project—for example, fliers, retractable banners, presentation decks, etc are already available for ordering in our shop. If you have a monthly design retainer, we’ll provide hourly estimates, but our goal is always clarity upfront so you know exactly what you’re investing in.

Why do I need a professional graphic designer?

Great design isn’t just about looking good—it’s about clarity, consistency, and trust. We craft visuals that help your brand get noticed, understood, and remembered—pulling your message together in a way that feels cohesive and confident.

What’s included when the project is complete?

You walk away with final files in all the formats you need—like print-ready PDFs and web-optimized PNGs or SVGs—so you can use your designs anywhere, anytime.

PHOTOGRAPHY

How long does a typically photoshoot take?

Like with most services, contacting us to let us know your desired outcome is the best option for determining the most appropriate time-frame.

Here are some general time-frames, based on our experience:

  • Headshots: 30 mins
  • Individual/Branding: 1 – 2 hrs
  • Family (Family of Four): 1 – 2 hrs *More people typically require more time.
  • Newborn: 2 hrs
  • Birth: 6 – 8 hrs *
  • First 48: 1 hr
  • Real Estate: 30 mins – 1 hr
  • Weddings: 8+ hrs
  • Events: Varies

Other things to consider: The number of people, outfit changes and locations will add to your time — which will be determined at the time of booking. The Photographer is scheduled for a start and end time. Any time after the allotted time will result in additional costs. Obviously, things happen and outstanding circumstances will be considered.

What is the typical investment?

Our hourly rate for photography is currently $375/hr, which does not include any specials or discounts that may be applied. This rate is never inclusive of studio fees, parking, travel or any other things not specified by our service.

We require a non-refundable deposit of 50% at the time of booking for sessions over an hour with full payment due before the session.

*Prices are re-evaluated on a 6 month basis. Please fill out our begin services form to get a more accurate quote.

Is there a typical time you prefer to shoot?

We are primarily natural light photographers and typically shoot outdoors and indoors near windows (not including events). Due to our preferred style, we shoot during sunrise and sunset, or early morning and early evening. We shoot during the weekdays and weekends. Generally, our ideal time-frames are 7:30 am to 10:30 am and 4:30 pm to 7:30 pm. Times are adjusted depending on the season.

We will shoot during alternative times, but will communicate expected challenges that may be faced with harsh light.

How far in advance should I book?

For most photography sessions, you can safely book your session no less than 14 days prior to the requested date.

For a large event, you should plan to book your photographer around the same time you book your planner — which is soon close to 3 months as possible.

When will I receive my photos?

You’ll see an online proof gallery within 7–10 days. Shortly after, you’ll get your fully edited files in your preferred formats—so you can start posting, printing, or launching asap.

WEB DESIGN

How long does it typically take to develop a website?

Typically, a website takes 4-6 weeks to develop. It could be shorter or a bit longer, depending on a variety of factors. One major factor would be Content Preparedness, Clients can oftentimes under estimate the amount of time it will take to get their content ready for the website. Even when there is already an existing website, a new layout may require more or less words and additional features will require new content.

Other factors may include the Length of Review Time, that may be extended by life circumstances and/or other project goals, like Brand Development or Photography that will be utilized to compliment the project.

In short, the length of time is highly dependent upon open and continuous communication between the Developer and Client.

What platforms can you build on?

We can build on the following platforms:

  • WordPress*
  • SquareSpace
  • Wix

*We specialize in WordPress websites.

What is the typical investment?

Our minimum level of engagement for Web Development is $4,200.00. A basic website traditionally is completed with roughly 15 hours and our current agency rate is $350/hr.*

Our rate DOES NOT include any domain or hosting purchases. We recommend purchasing your domain and hosting through SiteGround for security and customer support. 

We require a non-refundable deposit of 33.3% at the time of booking.

*Prices are re-evaluated on a 6 month basis. Please fill out our Web Development Form to get a more accurate quote. 

Will I be able to update my website myself?

Yes! We build every site with ease-of-use in mind—most often on WordPress so you can edit copy, swap images, and update blog posts. If you’d like, we also offer a one hour training, once your website is complete.

Do you offer web maintenance services?

Absolutely! Web maintenance is one of our core offerings. Every month, we handle everything from WordPress and plugin updates to security patches, backups, site optimizations, and performance monitoring.

Think of it like taking care of a car—you wouldn’t drive without oil changes. Keeping your site up-to-date and secure ensures it runs smoothly, looks sharp, and keeps serving your business 24/7.