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How to Make Your Business Stand Out

How to Make Your Business Stand Out

In the world of business, there’s room for everyone. Not everyone will take the risk and not everyone will succeed but one way to propel your business is by creating a brand that stands out from the rest! Below are a few tips on how to visually attract an audience and help your business gain prominence in its industry.

Style

Yes your brand should have style. It doesn’t have to be over the top (or maybe it does) just make sure it’s you. From the colors you choose down to the font you use. Make it so that when people see a product or any type of marketing from your business they know it’s you. 

Unique Element 

What’s that one thing that makes your brand special? Maybe it’s as simple as leaving a scented note for each customer when they purchase one of your products. Having that one special thing can create a memorable experience for your customers or clients and that experience will keep them coming back.

Language

Language is so important. Does your brand have a voice? Who does it speak to? How does it speak? The language you use through your brand’s marketing shows you have personality. What’s your brand’s personality? Are you quirky, bubbly, heartwarming? What ever your voice –  make sure it speaks to your audience. 

Do your thing

I’m sure you’ve heard it before but don’t worry about what anyone else is doing. Focus on building a brand with authenticity. The cliches are true. When it comes to attracting an audience, sometimes less is more. On the contrary, doing the most can get you far. Which notion do you gravitate towards? Do that and don’t think twice about it. Sometimes we tend to think ourselves out of the grandest ideas. We try to alter too much instead of flowing along with our creativity. Flow.

Keep Pushing, Put Yourself Out There

The main thing that will propel your business is staying consistent (another cliche that is so true). When you stop, business stops. When you move, the business moves. Even when the going gets rough, find the motivation to keep pushing. Create a posting schedule around your website and social media, put yourself out there! The more that people see you promoting your business/brand, the more you’ll grow. Especially if you’re putting out quality products, content, services etc. Consistency and persistence wins every time. 

These are just a few things that could help your business and brand gain some attention. This is an era where the visuals matter. It’s a big part of building a business or brand. Make it worth it. Find creative ways to make that connection between your business and its audience. 

  

Raquel Ravenell is a writer, jewelry designer & wire worker with an online business called “RAVENELL”. She is also the Co-founder of Whiskey and Rosemary; a lifestyle brand that focuses on craft cocktails, creative content, food, travel, experiences and community.

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