Over the last five years, social media marketing has become THE way to get your message and brand out into the world. 97% of brands and marketers rely on social media as their primary source of marketing and if you haven’t joined them yet it’s okay, but we have some stats that may encourage you to join the bandwagon.
Influencer marketing is a somewhat not new approach to marketing. Big and small companies alike are contracting influencers to promote products on social media in exchange for compensation. Companies pay creators for content that authentically speaks to the brand.
According to Statista, In 2021, 91.9% of total marketers were using social media marketing, while 67.9% of them were using influencer marketing. In 2022, 92.1% of total marketers were using social media marketing, while 72.5% of them were using influencer marketing.If you see a value for influencers to use your product and share it with your audience, this may be a valuable way to go. If you are a solopreneur or influencer yourself, promoting products for brands is a very lucrative income stream right now.
Platform & Content Tactics
If you’ve been paying attention to the different features that have become more popular across social media, you know reels and videos are the number one performing types of content. Whether it’s because of the algorithms or audience preference, carousels and reels have been the most popular content types. Using reel content offers creators the opportunity to extend their reach outside of their followers.
New Platform Trends
Features such as subscriptions have also become more prevalent in the social media world. Creators specifically, are offering subscriptions to social media content. Audience members are identifying those who inspire, relate, or inform and once they have their favorites, they are locked into them. They’re willing to offer a higher level of commitment, such as money.
The “shop” option has been on Instagram for a while but subscriptions take it to a new level. A few other updates to note are the 1 minute limit on stories (up from 15 seconds) and Youtube launching an “@” feature in order to help you find creators easier.
There are so many different waves happening within digital spaces and keeping up is essential to your reach! If you’ve been thinking of expanding your social reach and need a few ideas, let us know in our form.