What would it look like to start next year off with a full marketing strategy and 3 months of content already planned before Jan. 1st?
What would it feel like to work with marketing experts without paying the full cost of done-for-you marketing services and get your questions answered in real time?
(The answer is amazing – in case, you were wondering. It would feel AMAZING!)
We are challenging you to get serious about your marketing strategy and join us for the Market Your Biz Bootcamp (9/4/23 – 10/23/23) to start your next year off right. Listen, the reason why we know this is necessary is because even as an agency, we’ve learned that we need to do this too.
As a business owner or even a one-person marketing team, you can often feel like you are constantly put in a position to react to what’s happening in real time but why!? (Doesn’t Black Friday come every year?)
We understand the problem, we say we will do better, and we never do because of three reasons: (1) We don’t understand how to do all the things because no one is an expert at everything, (2) We don’t have the capacity to do everything, and/or (3) We aren’t able to establish habits that result in the consistent and effective communication.
This is where the Market Your Biz Bootcamp comes in.
This bootcamp includes 8 sessions designed to help you:
Understand your sales patterns and how they impact your marketing efforts.
Assess your current strategy and complete a 2024 marketing strategy.
Develop systems and habits to manage your marketing systems.
Develop three months of content for social media and email.
75% Off Using Code: Marketing2024
Total Cost: $400
Total Value: $1,600.00
What will Each Session Cover?
Here’s the session breakdown:
Let’s Get to This Money: Understanding Sales and Your Bottom Line (9/4)
Let’s just be honest. Let’s just be real. You’re in business to make money. So before we start talking about marketing, we need to understand sales and how our marketing efforts translate to money.
In this session, you will learn:
- How to track and analyze sales
- How to project sales
- What information you should be tracking to understand how your marketing strategy impacts sales
$200.00
Digital Presence Audit (9/11)
We need to know where we’ve been and how we got there to create an effective path forward. We will use this time to ensure all of the appropriate measures are in place to evaluate where we are in our businesses.
In this session, you will learn:
- What you should be looking at to assess your online presence on social media
- How to set up and understand basic Google Analytics G4
$200.00
Who’s All Over There?: Identify Your Audience (9/20)
Who is your audience and do you understand them well enough to speak to them directly? How do they think and what’s the best way for you to engage with them? How do you even know!?
Building strategy without understanding your audience is like bringing an all meat pizza to a vegan potluck. Not cool at all.
In this session, you will learn:
- How to build out a customer avatar
- How to find data on your current audience
$200.00
Size Up Your Competition: Understanding what to look for when competing (9/25)
Are you watching your competition? Who are you watching and why? What do you look for when identifying a competitor?
9 times out of 10, if you are a small business you are not competing with larger brands. You are competing with the small to mid-sized companies around you. When you look for competitors, you should be looking at people that have shared customers that could choose their business over yours.
In this session, you will learn:
- How to identify your competition
- How to analyze external data
- How to identify your unique value proposition
$200.00
Finding Your Voice (10/2)
Who are you and what do you make people feel? How do you speak to people and is it consistent? Does it resonate? How do you develop your brand voice and how much do you share? Are you connecting as a brand or the person behind the brand?
In this session, you will learn:
- What does it mean to develop a brand voice
- How to leverage your brand voice
- How to establish consistency across platforms
$200.00
Get Organized: How to Build Systems and Habits in Marketing (10/9)
If you really want to be successful, you’re going to have to get organized. What works for you in managing your marketing system? Do you have a system?
Typically, the larger you grow the less likely you are going to be able to manage marketing on a day-to-day basis. You’re going to need to develop a hybrid system that allows you to be consistent, while also stepping in to create organic, real-time content.
This means developing processes and finding tools that work for you.
In this session, you will learn:
- Different systems for managing content creation
- Different tools for marketing
- Systems to organize your time
$200.00
Ready Set Goals (10/16)
Do you set realistic goals for your business? How do you measure success for you business? How do you track when you are doing well?
Some people want to be a million dollar business, some people don’t. Some people never plan to have teams. We don’t have to develop goals that align with what’s most popular on the internet. Set realistic and obtainable goals for YOUR business in YOUR own way and develop systems to track them.
In this session, you will:
- Establish 3 goals for each quarter of 2024, based on everything we’ve learned
$200.00
Content Planning & Scheduling (10/23)
We will build out our 2024 content calendar, highlight key dates and develop content, highlighting dates that are important to our brands.
We will complete the scheduling for our 1st Quarter of the year.
In this session, you will:
- Create a content schedule
- Forecast key dates for sales
- Add content/copy to content planner
- Build out templates
- Decide on a scheduling tool and begin scheduling for Qtr 1
$200.00
What They Said!
KIND WORDS FROM OUR CLIENTS.
After working with Takia on a couple of branding projects, I was able to see what an incredible business Takia had created in TK Consulting. As I shared my vision for my business with her, I learned that she offered business consulting which felt like a dream.
In our business consulting sessions, I am asked questions that allow me to get very clear about my vision, given tools and insight that guide me towards success, and see proof in Takia that my dream is possible. As a Black woman attempting to birth a business from an idea into reality (and profitability), it is incredibly vital to learn from the lived experience of another Black woman. Takia not only provides tangible support and resources, she also reminds me that even when it’s hard, I have the support I need to bring my dream to life.
We hired TK Consulting for Brand & Web Development. The immediate team and had never been through this process before. We are a startup and the parent team was accustom to working with larger companies for Marketing needs, but we chose to go with a smaller firm.
Both the immediate team and larger team, which was a total of 15 people with 2 delegates, had to be consulted around the Brand and Website’s creation. TK Consulting & Design guided us through the process effortlessly, asking us questions and working with the larger team. She took all of our notes, thought, & opinions and created a cohesive brand and subsequent website that everyone could get behind.
The experience working with TK Consulting & Design was phenomenal and I recommend them for ALL businesses, both startup to well-established.
I have used TK Consulting & Design since 2019 and every interaction and product designed by her team is exceptional. Their attention to detail, excellent customer service and professionalism is outstanding. It is hard to find a web and graphic designer who just “gets it” and her team delivers impeccable products every time. TK Consulting & Design has taken my companies and clients branding to the next level and each product created received countless compliments and garnered more impressions and clicks each and every time. I highly recommend their services.
Takia Lamb facilitates a two hour Branding and Web Presence class for the LEAD Institute’s nonprofit training program. She has elevated the marketing and communications curriculum provided to ministry leaders and shares her practical experience in a professional (yet completely approachable) way. I am so appreciative of her contributions and time to LEAD’s training program, including her assistance in designing curriculum for virtual delivery!
The team never failed to deliver excellent services, producing a high-quality website and effectively transitioning the web and email services, while working smoothly and professionally. Their work has contributed to a 50% increase in annual revenue and 75% in savings.
What a delight to work with TK Consulting & Design! Takia was quick to catch the vision of the project, and she far exceeded all the expectations I had. What I assumed would be a stressful experience turned out to be a delightful one. Highly recommended!
Takia’s photos are breathtaking! She did such an awesome job on my graduation photos and professional headshots that I know I will be using her again and again for every occasion. She has a great eye and creative ideas to really make your photos stand out. I highly recommend her services!
Our non profit hired TK Consulting & Design for a few internal design projects, which then developed into social media management and design launch for our first fundraising campaign. TK worked with our teams’ needs closely throughout many changes which we were (and currently still are) implementing throughout our organization as well as various forms of communication. She was thoughtful, flexible, patient and committed to providing professional outcomes, through both her work and process. We hope she will continue to work with our organization on future projects. Her dedication to our organization during such a pivotal time was a godsend!
Recognized By. . .
2021 COHORT PARTICIPANT
SMALL BUSINESS GRANT
EMPOWERMENT GRANT
RELIEF GRANT