Market Your Biz Bootcamp – Size Up Your Competition (9/25)

Are you watching your competition? Who are you watching and why? What do you look for when identifying a competitor?

9 times out of 10, if you are a small business you are not competing with larger brands. You are competing with the small to mid-sized companies around you. When you look for competitors, you should be looking at people that have shared customers that could choose their business over yours.