When our agency began, I struggled with the relevance in creating yet another design agency.…
You’ve done it. You’ve scheduled your brand session and gotten your images back. You have a plethora to choose from which may or may not be a good thing in your eyes. Either you set up a content schedule to showcase your images in unique and strategic ways or you keep them in a folder because you have no idea what to do with them. It’s not strange to never use your photos or to be unsure of how to use them. The good thing is, it’s not too late and you can get really creative with how you showcase your images to the world – we can help you do it.
Whether you know if or not, your profile picture says a lot about you. You can use social media profile pictures to communicate your personality, expertise, or charisma – because all of those things shine through a photo. If you have several different versions of your brand photos, you can spread them out and use them for different platforms as well. Maybe your LinkedIn profile picture is more professional while your other social media images are more playful or creative. You can also switch your images out throughout the year to keep it fresh. It’s a good way to show different sides of yourself while also making use of your brand photos.
Social media content
Social media is the beast that keeps on growing. If you’re active or want to become more active, brand photos are a great way to get you started. You can use your images to tell a story about you, what you do, who you are, or to share upcoming news with your current and future followers. Try pairing your photos with your personality. Think of creative ways to share details about yourself or your business by using the images you have on hand. There are many thoughts on social media and how you should go about putting yourself out there but one thing we always stand beside is being your authentic self. Do that and you’ll be just fine.
Your website is a digital representation that encompasses everything we need to know about your brand and business. Whether you incorporate any of our other tips, your brand photos should absolutely show up on your website. You don’t have to use all of them if it becomes excessive but you should definitely have a few of them throughout your website. Using images from the same brand session also helps create synergy and consistency from beginning to end. The style, quality, spirit, and even aesthetics of a brand session can help set the tone for your site as well if you’ve yet to design or establish one.
Emails and Newsletters
Email marketing has become increasingly popular and proven to drive sales and engage your audience. If you’re thinking of (or already) doing this, use your brand session photos in your newsletters! Use them as headers or even as a focal point for a story or sale you’re promoting. Emails and newsletters can be used for all types of things which means you can get really creative by turning your photos into graphics or using templates that include a photo adjacent to the big idea you’re sharing.
Print & Digital Marketing
There aren’t a lot of print marketing materials going out these days but digital marketing is very much alive. Despite which you choose, you can use your brand session photos for both. You can use digital marketing flyers or graphics to promote a sale, a new service, a launch, and countless other things. Think about the achievements you’re celebrating for yourself and your business or the milestones you’ve reached – you can use your photos to create graphics that promote those things.