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What You Need, Is A Business Plan 

What You Need, Is A Business Plan 

A friend and I were talking the other day about the different ways we write and promote our writing. He was in an argument with a friend who swore he should use Instagram more, while he expressed his contentment with Patreon.

“It’s all about the business plan,” I said. He agreed.

We have this tendency to think there is only one way to do something, even though we know, intrinsically, there are several ways to do everything.

After that conversation, I realized that what we really need is a solid business plan and the discipline to stick to it. A business plan is not just a formality; it’s a strategic roadmap that guides your efforts and decisions, ensuring that you remain focused on your goals.

I’ve had a business plan for about a year and a half. A good one, I think; but for whatever reason, I haven’t had faith in it.

I’ve been forced to revisit it, however, because nothing else I’ve tried is working.

The business plan is the plan. The business plan is the key, the sauce, the method that you use to get where you want to go—and it looks different for everyone, even creatives.

Most creatives don’t have a business plan—hell, most business owners don’t have a business plan—but we need one. And it doesn’t have to be arduous and complicated. It can simply revolve around our strengths and weaknesses and where we’ve seen results in the past.

For my friend, Patreon subscriptions work better because he is great at one-on-one conversations and getting people to invest in him. Instagram wasn’t his thing—Patreon is.

For me, Instagram is good for interaction with others; blogs and Medium are good for readership. We all have a different way to get things done, and that’s okay.

So if you’re wondering how to do it, what you need is a business plan.

Why You Need a Business Plan

A business plan serves as your guide, outlining your objectives and the steps necessary to achieve them. It helps you stay organized and focused, making it easier to track your progress and adjust your strategies as needed. Without a plan, it’s easy to get lost in the myriad of tasks and opportunities that come your way.

Key Components of a Business Plan

  1. Mission Statement: Define your purpose. What do you want to achieve with your writing? Who do you want to reach?
  2. Market Analysis: Understand your audience. Who are they? Where do they spend their time? What are their interests and needs?
  3. Marketing Strategy: Determine how you will promote your work. Which platforms and tools will you use? How will you engage with your audience?
  4. Goals and Objectives: Set clear, measurable goals. What do you want to accomplish in the short term and long term?
  5. Action Plan: Outline the specific steps you will take to reach your goals. What tasks need to be done? Who is responsible for each task?
  6. Evaluation and Adjustment: Regularly review your progress. What is working? What isn’t? How can you improve your plan?

Creating Your Business Plan

Here’s a simple process to create a business plan that reflects your values, your time, your needs, and your strengths.

  1. Create an Idea Wall: Use a whiteboard or a large piece of paper to jot down all your ideas. This helps visualize your thoughts and prioritize tasks.
  2. List Your Goals: Write down what you want to accomplish. Be specific and realistic.
  3. Identify Your Audience: Who do you want to speak to? Where can you find them? What are they listening to? How can you reach them?
  4. Develop Your Strategy: Combine your goals and audience insights to create a strategy. What platforms will you use? What type of content will you create?
  5. Implement and Test: Put your plan into action. Try things one by one. Don’t be afraid to experiment with new methods.
  6. Review and Adjust: Regularly evaluate your progress. If something isn’t working, tweak your approach or try something new. Flexibility is key.

Stick to Your Plan

Discipline is crucial. A plan is only as good as your commitment to it. Follow your plan diligently, but also allow room for flexibility. Sometimes, the path to success involves a bit of trial and error.

Need help developing your business plan? Schedule a consultation with us today!

Ifie Natasha Brandon is an Atlanta native writer, author, and content strategist who believes in the power of authenticity and creative storytelling. She graduated from Kennesaw State University with a bachelors in Human Services and received her Masters in Creative Business Leadership from Savannah College of Art and Design.

With ten years of experience as a multi medium storyteller, she helps entrepreneurs and organizations tell stories that build and impact their community through her company, The Write Pieces. She is a newly certified yoga instructor with a passion for connecting with creative women and when she isn't working, she's watching shows, taking long walks in nature or hanging with her husband and two kids.

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