Our beloved social media has taken over the internet in a massive way. Who knew when Facebook came on the scene, that we’d be using it in the ways we use it now. Nevertheless, whether you are a fan or critic of social media, we can’t argue that it is here to stay, for now. In the spirit of having a glass half full attitude, we’ve thought of five reasons why social media might just be a good thing.

Connection 

There is no arguing that social media has helped the entire world connect on issues, with family members, and most importantly, with their favorite brands. Whether it’s a viral hashtag or a challenge, there is always something going on that will impact millions and help people relate. Connecting with your audience on social media is a big pro for brands and entrepreneurs alike. You can show your character, raise awareness, and even share an unpopular opinion that millions of others can relate to. 

Community 

Beyond connection, community is a more dedicated group of people who patronize your business or follow your page to keep up with what you’re doing and how. You can form community around your page that gives you instant customers or even the word of mouth marketing that you may need in order to scale your business. For businesses, social media is a great way to create and speak to your community all at once with clever and relevant posts. 

Coins  

When influencer marketing came on the scene a few years ago, not many knew what it would grow into. Brands and large corporations are spending millions of dollars on influencer marketing and partnering with brands that can advance their business forward. Another way social media helps with income, is by using it to promote products and services that can be purchased directly from a link you share on your page(s). The ease of a click and buy can help you meet those finance goals you’ve been writing. 

Yes, maintaining a social media presence is quite the beast, but when you engage properly, it could possibly be the best thing you ever do.