Since 2020, we’ve collectively agreed that having a website can help your business in so many ways, but how to do keep your website just as on point as the first day you launched it?

Much like your on personal style, you continue to add and fine tune new items over time. Similarly, your website needs regular updates to stay fresh, functional, and secure. Here’s how we recommend keep your website up-to-date on a consistent basis.

1. Refresh and Review Content on a Monthly basis.

Consistent content updates helps visitors see an active and engaging resource in your website. If you website is doing it’s job, the more people learn about your business, the more then want to patron it. Updating your blog, product descriptions, or services on a monthly basis encourages people to not only visit again, but it can position your business as a top brand in your space.

Search engines also favor new content, which means updating your website regularly also improves your ranking. Adding new content signals to search engines that your site is active, relevant, and provides updated information. In addition to showing your customers you care about providing relevant information that speaks to their needs.

2. Review your Infrastructure on an annual basis through an audit.

Much like cars—websites need a check-up to keep running smoothly. An annual infrastructure review ensures your site’s performance is kept up to date and you aren’t left behind with new changes in technology. Audits include evaluating your load speed, reviewing your website’s responsiveness, and ensuring there are no broken links, glitches, or irrelevant pages. An annual review can also protects your site from cyber threats by keeping security measures up to date and ensuring plugins and/or tools are updated. This can really save you money over time.

3. Re-evaluate your site design every 2-5 years.

Design trends change, and so should your website. A website refresh every two to five years keeps your online presence looking sharp and relevant. A new design ensures that your site is accessible, user-friendly, and optimized for modern devices. Plus, an updated look give old visitors a new reason to return to your websites.

4. Review your about page annually and update your headshots, every 1-3 years.

Updating your staff page and headshots is an easy way to keep things personal and relatable. Much like you, you’re business should be evolving with the times. During your annual update, you want to ensure that your mission and values still align with who you business is today. Additionally, your customers want to know who they’re doing business with, and showcasing your team builds trust and rapport. Annual updates to your staff page ensure that customers see the faces behind your brand, while headshots every one to three years makes sure your client is seeing the most present version of you and the amazing people you work with.

The Bottom Line: Build a System to Stay Consistent

From business owner to business owner, we highly recommend calendaring your website maintenance system with these things in mind. Regular maintenance keeps your website looking good and running smoothly—just like you. A well-maintained site builds trust, attracts the right customers, and keeps your business thriving. It’s all about creating a digital space that reflects your brand’s dedication to quality, reliability, and customer service.

Not sure where to start? If you already know that you’d like to work with us to see your vision come to life, you can schedule some time to chat with our team. If you aren’t ready to dive into a new project, but you want a sense of where your website us, you can purchase a website audit here.